Snow Xia

Co-Founder & Supply Chain Director

Shanghai YM supplychain Co.,Ltd • Trabajador autónomo

Dec 2021 - Present • 4 yrs 9 mos

Co-founder & Supply Chain Director | Community Group-Buy Startup (2021 - Present) Co-founded and currently lead supply chain operations for a high-growth community group-buying company in China. Core Expertise & Direct Client Value: Live Product Selection & Validation:​ Directly responsible for end-to-end product selection, onboarding, and daily listing of 10-20 new products. This provides real-time, actionable insights​ into what resonates with Chinese consumers. Direct Distribution Network Access:​ Manage and leverage a network of 2,000+ community leaders (团张), offering a tangible channel for rapid product launch and market testing. Full-Spectrum Supply Chain Management:​ Oversee all supplier negotiations, logistics, and inventory strategies, ensuring seamless operation from source to consumer.

China business consultant

Self Employed • Freelance

Aug 2016 - Present • 10 yrs 1 mo

Currently supporting a publicly listed international company in its China market operations. Primarily responsible for the strategic coordination, expansion, and maintenance of its business, encompassing comprehensive market planning, integrated marketing initiatives, client relationship management, and channel oversight across wholesale and retail sectors.

Business Consultant

China Market Entry Advisory • Freelance

Dec 2007 - Jan 2021 • 13 yrs 1 mo

From 2008 to 2021, I served as a consultant supporting the commercial offices of 34 foreign consulates and various industry associations in facilitating market entry into China, with a focused expertise in the pre-packaged food sector. During this period, my primary responsibilities included: Product Positioning Analysis and Speaking Engagements:​ Invited to deliver presentations and conduct workshops both internationally and domestically, assisting international brands in refining product positioning and communication strategies for the Chinese market. Pre-Market Preparation and Compliance Advisory:​ Provided preliminary guidance to food companies planning to enter China, including interpretation of regulatory pathways, labeling compliance recommendations, and market-fit analysis. Exhibition and Business Event Support:​ Assisted stakeholders with market insights, resource coordination, and event facilitation during industry trade shows and business visits, aimed at enhancing collaboration outcomes.