s
silviakkk

Silvia Kuo

@silviakkk

Marketing, Business Development

Taiwán
Chino, Inglés
Parte de la información aparece en idioma inglés.
Sobre mí
I am a Trade Marketing and Merchandising professional with extensive experience in the luxury cosmetics industry. I have a proven track record of managing brand partnerships, executing major marketing campaigns, and driving sales growth for global brands like Dior and retailers like Far Eastern Department Store.... Lee más

Habilidades

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silviakkk
Silvia Kuo
desconectado • 

Revisa mis servicios

Estrategia de marca
I will help managing social media and sourcing new business
DeUSD 20 / proyectoMás información

Experiencia laboral

Dior

Trade Marketing Supervisor

Dior • Tiempo completo

Oct 2025 - Apr 2026 • 6 mos

• Implemented major trade marketing programs and exclusive in-store promotions to drive sales performance while ensuring alignment with brand image and strategy. • Served as a key contact for retailers, managing novelty exposure to ensure brand visibility and accuracy of communication materials, and supported POS event execution including location negotiation and materials coordination. • Supported execution of Mother’s Day campaigns, including VIP pre-sale event arrangements, implementation of GWP thresholds, and strategic allocation of promotional sets. • Managed retailer Mother’s Day campaign execution by overseeing mailers, F&B arrangements, and merchandising rental expenses within approved budgets. • Collaborated cross-functionally with Event and Product Marketing teams on luxury retailer elite member programs and customer acquisition initiatives to drive high-quality new customer traffic to stores. • Conducted regular store visits to understand market dynamics, gather field insights, and monitor competitor activities.

Macy's

Merchandising Supervisor of Cosmetics at Far Eastern Department Store

Macy's • Tiempo completo

Dec 2020 - Oct 2025 • 4 yrs 10 mos

• Negotiated brand partnerships and commercial terms with over 30 cosmetic brands across LOREAL, LVMH, and SHISEIDO groups to drive business growth. • Developed and executed merchandising strategies, collaborating with brands on seasonal and festive marketing events. • Identified new business opportunities and led in-store brand development initiatives to maximize brand visibility and sales performance.