ANAMIKA RANI

Digital marketer

Daraz

Jan 2022 - Dec 2025 • 3 yrs 11 mos

Planned and executed digital marketing strategies to improve brand visibility, audience engagement, and business growth. Managed social media platforms, including content planning, post creation, audience engagement, and campaign optimization. Created and managed paid advertising campaigns across social media platforms to reach targeted audiences and generate leads. Developed engaging marketing content, promotional campaigns, captions, and creative concepts for different business niches. Conducted audience and competitor research to identify market opportunities and improve marketing strategies. Monitored campaign performance and analyzed key metrics to optimize results and improve return on ad spend. Assisted businesses in building a strong online presence through consistent branding and strategic content marketing. Maintained strong client relationships by understanding business goals and delivering customized marketing solutions. Key Achievements Successfully managed digital marketing projects for different types of businesses and industries. Helped clients strengthen their online presence through strategic social media marketing. Improved audience engagement through creative and targeted content strategies. Developed targeted advertising campaigns focused on generating leads, increasing reach, and driving conversions. Built strong client relationships through reliable communication, strategic planning, and result-focused marketing. Continuously adapted marketing strategies based on platform trends, audience behavior, and campaign performance. Developed practical expertise in Social Media Marketing, Facebook Ads, Instagram Marketing, Content Marketing, Lead Generation, and Campaign Optimization.