Shujat Riaz

Influencer Marketing Specialist

Gymshark

Jun 2026 - Sep 2026 • 3 mos

As an Influencer Marketing Specialist, I help brands connect with the right creators and build effective influencer campaigns that support brand awareness, audience engagement, and business growth. My experience includes researching and identifying relevant influencers across TikTok, Instagram, YouTube, and other social media platforms. I analyze influencer profiles, engagement rates, audience demographics, content quality, niche relevance, and overall authenticity to find creators that match specific campaign goals. I manage influencer outreach through personalized emails and direct messages, introduce collaboration opportunities, follow up with creators, and maintain professional communication throughout the process. I also handle creator recruitment, influencer shortlisting, campaign coordination, UGC collaboration support, influencer database management, and campaign reporting. Key Skills: Influencer Research Influencer Marketing UGC Campaigns Social Media Marketing Audience Analysis Engagement Analysis Influencer Shortlisting Email Outreach DM Outreach Market Research Campaign Reporting I focus on finding authentic and relevant creators, maintaining organized workflows, and helping brands build meaningful partnerships that can support long-term marketing goals.