Mijan

Google Ads Manager

Girls Gone Strong • Freelance

Jun 2025 - Present • 1 yr 3 mos

Managing Google Ads for this project with a strong focus on building and optimizing a full-funnel acquisition strategy from Pre-Enrollment Leads to completed Enrollments. Core Responsibility – Funnel Strategy My primary responsibility is to manage two different stages of the acquisition funnel: • Pre-Enrollment: Focus on generating qualified leads at an efficient Cost per Lead & continuously improving lead volume & quality. • Enrollment: Focus on completed enrollments as the main conversion & use conversion value to identify & prioritize traffic, audiences, & campaigns that contribute more business value. My PPC & PMax Optimization Process • Keyword Strategy: Target high-intent keywords based on customer intent & enrollment potential. • Search Term Analysis: Regularly analyze what customers actually search, add valuable converting terms and exclude irrelevant searches to reduce wasted spend. • Location Optimization: Analyze location performance & prioritize areas generating stronger leads and enrollments. • Demographic Analysis: Review demographic performance to identify audience segments contributing most to the funnel. • Ad Copy & USP Testing: Test headlines, descriptions, USPs, benefits & CTAs aligned with each funnel stage. • Daily Monitoring: Monitor spend, search terms, conversions, CPA, traffic quality & overall campaign performance. • Weekly Optimization: Adjust keywords, negatives, locations, demographics, ads, PMax signals, budgets and bidding based on real data. • Monthly Growth: Focus on increasing qualified lead and enrollment volume while reducing Cost per Conversion & allocating more budget to proven opportunities. I am still actively managing this project, continuously improving the journey from Pre-Enrollment Lead → Enrollment & scaling performance based on conversion volume and value.

Google Ads eCommerce & PMax Manager

PRONI • Freelance

Mar 2025 - Present • 1 yr 6 mos

Managed Google Ads for Farthinder, focusing on eCommerce sales growth through Performance Max, Google Shopping, and PPC optimization. Core Responsibilities: • Performance Max: Managed and optimized PMax campaigns based on product and sales performance. • Product Feed Optimization: Improved product titles, descriptions, attributes, categories, and overall feed quality. • Product Analysis: Identified best sellers, high-converting products, low performers, and products generating spend without sales. • Search Term Optimization: Analyzed real customer searches to find high-intent buying terms and exclude irrelevant traffic. • Search Themes: Built purchase-focused PMax search themes based on products, customer intent, and search behavior. • Audience Signals: Created and refined audience signals around product interests, search intent, and relevant customer behavior. • Budget Management: Allocated more budget toward profitable products and reduced spend on weak-performing areas. • Daily Monitoring: Monitored spend, purchases, conversion value, ROAS, product performance, and traffic quality. • Weekly Optimization: Optimized products, feed, asset groups, search terms, audience signals, bidding, and budgets based on performance data. • Scaling: Focused on increasing purchase volume and revenue while improving ROAS and reducing wasted ad spend. The overall strategy focused on building a stronger Product Search → Product Page → Purchase funnel and using conversion value and ROAS to guide eCommerce growth.

Google Ads Manager

Fiverr • Trabajador autónomo

Dec 2022 - Present • 3 yrs 9 mos

Google Ads Specialist | Performance Marketing | e-commerce Growth & Lead Generation Expert Since 2023, I have been delivering Google Ads management services on Fiverr, helping businesses across various industries generate high-quality leads, drive online sales, and achieve sustainable, measurable growth through data-driven advertising strategies. My approach goes beyond campaign management. I take time to understand each client's business, identify the root causes of underperformance, and build customized strategies aligned with their specific goals and budget constraints. Data backs every decision, and every optimization is focused on one outcome: maximizing return on ad spend. What I Do? 1. Diagnose client-specific marketing challenges and implement tailored Google Ads solutions from the ground up 2. Conduct comprehensive account audits to uncover wasted spend, structural issues, and missed growth opportunities 3. Build, manage, and optimize Search, Performance Max, Display, Shopping, and Remarketing campaigns 4. Set up and troubleshoot conversion tracking via Google Tag Manager (GTM) and Google Analytics 4 5. Audit landing pages and deliver actionable recommendations to improve conversion rates 6. Research and refine keywords, bidding strategies, audiences, and ad copy based on live performance data 7. Implement budget efficiency strategies to reduce wasted spend while scaling profitable campaigns 8. Analyze customer behavior and market data to identify growth opportunities and inform campaign direction 9. Scale high-performing campaigns through systematic A/B testing, continuous optimization, and performance analysis 10. Maintain transparent communication and deliver consistent, measurable results that directly impact business revenue Results That Matter Clients come to me with campaigns burning budget, sales that won't scale, leads that don't convert, or no clarity on what their ads are actually doing. I find the root cause. Then I fix it.