Sheetal Patidar

Data Analyst

Fincraze solution • Freelance

Aug 2024 - Dec 2025 • 1 yr 4 mos

Engaged as an Independent Data Analyst Consultant with Fincraze Solutions Pvt. Ltd. under a contract, supporting client analytics projects across data preparation, business analysis, dashboarding, and reporting. Key Responsibilities: - Collected, cleaned, and validated 30,000+ client records monthly using SQL and Power Query, ensuring data accuracy before analysis. - Built Power BI dashboards and automated reporting workflows tracking conversion funnels, campaign performance, and lead generation, reducing client reporting time by 20%. - Conducted cohort and funnel analysis, identifying a 15% conversion drop-off and 22% repeat rate vs. 18% average, providing insights to support client retention strategies. - Identified trends, patterns, and anomalies while benchmarking 10+ competitors per project, delivering structured analytical reports based on client requirements. Tools & Skills: Power BI · DAX · Power Query · SQL · Excel · Python · Data Reconciliation · Dashboard Development · Cohort Analysis · Funnel Analysis

Marketing Intern

Dabur India Limited • Tiempo completo

Jan 2023 - Jan 2023 • 0 mos

Conducted competitor analysis and gathered customer feedback to enhance in-store product placement and promotional strategies. • Analyzed over 200 customer data points to identify product demand gaps, improving product availability by 10%. • Assisted lead generation efforts and created Excel reports to support sales and field marketing teams.