Shashwat S

Senior Content Moderator

Accenture • Tiempo completo

Dec 2022 - Present • 3 yrs 8 mos

Driven and strategic Content Writer with an MBA background and proven experience in high-stakes content moderation and digital marketing. I combine analytical precision with compelling storytelling to create high-impact, SEO-optimized content across dynamic industries. While my foundational background spans Healthcare and Fintech, my primary passion and creative niche lie in the world of Sports Content Writing, with a dedicated specialization in Cricket. Core Expertise & Sports Writing Focus: Cricket Analytics & Match Insights: In-depth coverage of international cricket, T20 leagues (IPL, BBL), test match strategies, player statistics, and post-match tactical analysis. Engaging Narrative & Storytelling: Crafting player profiles, historical cricket retrospectives, opinion pieces, tournament previews, and ball-by-ball commentary-style summaries. SEO & Growth Strategy: Applying advanced digital marketing techniques to rank sports articles, optimize headline hooks, and drive organic engagement for sports media outlets and blogs. Content Moderation & Brand Safety: Maintaining high standards of accuracy, tone, and community guidelines learned through corporate content moderation experience. Key Achievements: Authored performance-driven marketing and editorial content tailored to specific audience demographics. Developed SEO-focused sports and industry content strategies that enhance reader retention and domain authority. Seamlessly blend complex statistical data with narrative storytelling to make technical sports analytics accessible and exciting for casual fanbases and die-hard enthusiasts alike. Whether covering game breakdowns, narrative features, or sports news, I build trust, authority, and high audience engagement through articulate, research-backed writing.