Shaina

Social Media Manager | Meta Ad Expert

FoodKing Restaurant • Freelance

Dec 2024 - Present • 1 yr 6 mos

Managed and scaled Facebook & Instagram (Meta) Ads campaigns for Food King, a growing restaurant brand in Dhaka, Bangladesh. Handled end-to-end campaign setup including brand awareness, engagement, lead generation, and product selling ads across Meta platforms. Key Responsibilities: Facebook Pixel installation, custom event & conversion tracking setup Custom audiences, lookalike audiences & interest-based targeting strategy Ad copywriting and creative direction for video, carousel & story ad formats Social media page management, content calendar planning & daily posting Retargeting campaigns to recover lost potential customers and boost sales Keyword research for Google Ads integration and PPC campaign support Weekly & monthly performance reports tracking ROAS, CTR, CPC, CPM & conversion rate Tools Used: Meta Ads Manager | Facebook Pixel | Google Analytics 4 | Google Tag Manager | Google Search Console | Meta Business Suite | Adobe Photoshop | Adobe Illustrator

Head of Digital Marketing Executive | Google Ad Expert

The Ample Restaurant • Tiempo completo

Feb 2024 - Dec 2025 • 1 yr 10 mos

Led digital marketing for The Ample Restaurant, a premium dining brand in Banani, Dhaka. Managed Google Ads and digital strategies to drive online visibility, customer acquisition, and revenue growth. Key Responsibilities: Google Search, Display, YouTube Video & Shopping Ads setup and optimization PPC campaign management: keyword research, bid strategy & quality score improvement Google Tag Manager (GTM): conversion tracking, event & tag configuration Google Analytics 4 (GA4): property setup, goal tracking & custom reporting Google Search Console: sitemap, indexing & performance monitoring Facebook & Instagram Ads for brand awareness, lead generation & retargeting Facebook Pixel setup, custom conversions & lookalike audience creation On-page SEO implementation and keyword targeting strategy Monthly reports: ROAS, CPC, CTR, CPM & conversion rate analysis Tools: Google Ads | GTM | GA4 | Search Console | Meta Ads Manager | Facebook Pixel | Adobe Photoshop | Adobe Illustrator

Head of Marketing

Playhouse • Tiempo completo

Dec 2022 - Mar 2024 • 1 yr 3 mos

Designed and executed marketing campaigns to boost brand visibility. Handled social media strategy, content creation and digital promotions to engage parents and the community.