Shahabk

Facebook & Instagram Ads Manager

Beautiful Outdoors LLC (Miami, FL) • Freelance

Sep 2025 - Jan 2026 • 4 mos

Managed Meta (Facebook & Instagram) advertising strategy for a Miami-based outdoor construction and remodeling company. Goal: Generate qualified homeowner leads for high-ticket outdoor renovation projects including pools, decks, pergolas, outdoor kitchens, and concrete work. Responsibilities: • Full ad account setup and campaign build • Pixel & CAPI Setup • Offer testing (Pool + Deck, Pergola + Kitchen bundles) • Lead Forms & Messages funnel strategy • Creative testing and optimization • Performance reporting Results: • Stable CPL between $6–$12 across campaigns • 764 Meta leads at $6.70 CPL (top performer) • 652 leads at $7.13 CPL • 424 leads at $7.74 CPL • 324 Messages conversations at $7.12 per conversation Successfully built a scalable and cost-efficient lead generation system for high-ticket home improvement services. 👉 If you want results like this for your business, message me directly here on Fiverr and let’s get started.