Shagufta P

Influencer Marketing Researcher

Alex Chapman Studios • Freelance

Jun 2026 - Jul 2026 • 1 mo

Specialized in researching and compiling verified influencer lists across Instagram, YouTube, and TikTok for brands, agencies, and marketing teams worldwide. My work focuses on identifying influencers who align closely with a client's target niche, audience location, and campaign goals, ensuring every profile delivered is relevant and ready for outreach. I manually search, review, and verify each influencer to confirm activity, authenticity, and engagement quality before including them in any list. Throughout this role, I have built influencer databases across a wide range of industries including automotive, pet care, fashion, fitness, sales, and lifestyle niches. Each project involves collecting essential data points such as follower or subscriber count, average engagement rate, content focus, platform activity, and available contact information including email or business inquiry links. I organize all data into clean, easy-to-navigate spreadsheets that allow clients to filter and sort influencers based on their specific campaign requirements. I prioritize accuracy and relevance over quantity, understanding that a smaller list of genuinely suitable influencers is far more valuable to a client than a large list filled with inactive or irrelevant profiles. This approach has helped clients save significant time in the influencer discovery process, allowing them to move directly into outreach and partnership building. My goal in every project is to provide research that is practical, reliable, and directly usable for real marketing outcomes.

Social Media Data Analyst

Hyacinthma • Freelance

May 2026 - Jun 2026 • 1 mo

Worked closely with brands and marketing teams to analyze social media profiles and engagement metrics, helping identify high-performing influencers across multiple industries. My focus during this role was on evaluating not just follower counts, but deeper engagement indicators such as comment quality, audience interaction, content consistency, and overall channel growth trends to ensure clients received data that reflected real influence rather than surface-level numbers. I conducted research across Instagram, YouTube, and TikTok, working within industries including automotive, pet care, fashion, and sales. For each project, I compiled organized reports that included key metrics such as engagement rate, average views, audience demographics where available, and content category. This allowed clients to make informed decisions when selecting influencers for their campaigns rather than relying on guesswork or inflated follower numbers. I also worked to streamline the research process for clients by delivering data in clean, structured formats that were easy to filter and analyze. This helped clients reduce the time spent on manual research and allowed their teams to focus directly on campaign planning and influencer outreach. My analytical approach combined with attention to detail helped build long-term trust with clients who returned for ongoing data and research support across multiple campaigns and platforms.