Olaoluwa Ola

Meta ads managemrnt

Jumia

Jan 2025 - Oct 2025 • 9 mos

As a Meta Ads Specialist at Jumia, I managed high-scale performance marketing across Facebook and Instagram for Africa’s largest e-commerce platform. I specialized in full-funnel strategies, overseeing massive ad spends and optimizing Dynamic Product Ads (DPA) to drive conversions across thousands of product categories. My core focus was consistently maximizing ROAS through precision targeting and data-driven scaling. I am an expert in the Meta Business Suite, specifically in implementing the Conversions API (CAPI) and managing high-pressure campaigns for global events like Jumia Black Friday. By combining rigorous A/B testing with advanced retargeting funnels, I helped Jumia maintain its market-leading position. I now bring this enterprise-level expertise to Fiverr to help businesses of all sizes scale profitably.