Mae

Local SEO

Applewood Our House • Trabajador autónomo

Feb 2019 - Dec 2025 • 6 yrs 10 mos

From February 2019 to December 2025, I handled Local SEO for Applewood Our House, a multi-location assisted living and memory care provider. My job was simple: get them found first when families searched, then turn that visibility into calls, tour requests, and move-ins. Here’s what I did to help them win top spots in the Google 3-Pack and Google organic listings: What I worked on (week to week) Google Business Profile management: categories, services, photos, posts, Q&A, and updates for each location so Google understood exactly what they offered and where. Local map rankings: tightened location signals so each community showed up for high-intent searches like “memory care near me” and “assisted living [city].” Citation cleanup and building: fixed name, address, phone consistency across directories and built new listings to strengthen local trust. Review growth and review response: helped build a steady flow of real reviews and replied in a way that supported both families and local visibility. Location pages that rank: wrote and improved city and service pages that matched what people actually search, and made sure each page had a clear next step to contact the community. On-site SEO fixes: improved titles, headings, internal linking, page speed basics, and structured info so Google could read the site cleanly. Local authority building: earned links and mentions from relevant local sources, and supported content that brought in qualified traffic. Lead tracking: tracked calls, forms, direction requests, and tour inquiries so we knew what was bringing in real prospects. What this meant for the business More first-page visibility where it matters most: the map pack and the main results. More inbound leads from families actively looking, not random traffic. A smoother path from search to call to tour, which supports sales. If you want the same kind of Local SEO work for your business, I focus on the actions that move rankings and bring in inquiries, wit