Alvee

Senior SEO Specialist & Team Lead | CrownBJJ

crownbjj.com • Freelance

Nov 2025 - Present • 6 mos

I architect comprehensive digital marketing ecosystems that transform local businesses into market leaders. As the driving force behind CrownBJJ's digital presence, I've built and executed integrated SEO, CRO, and marketing strategies from the ground up—delivering measurable growth in just 3 months while establishing the foundation for long-term dominance in the competitive martial arts space. What I'm Building I was brought on to solve a critical challenge: CrownBJJ had world-class instruction and a premium 6,500 sq ft facility, but their digital presence wasn't driving the membership growth they deserved. My mission was clear—build a complete marketing infrastructure that turns online visibility into trial bookings and trial bookings into committed members. Results Delivered (First 90 Days) SEO Performance & Visibility Built organic search presence from ground zero to 2,290 impressions and 144 clicks in 3 months Achieved 6.3% CTR and 13.3 average position across target keywords Established ranking foundation for high-intent local searches including "BJJ Bluffdale," "Brazilian Jiu-Jitsu Utah," and "martial arts near me" Implemented comprehensive technical SEO framework ensuring long-term scalability Conversion Rate Optimization Redesigned user journey from homepage to trial class booking, eliminating friction points Implemented strategic CTAs throughout the site optimized for mobile and desktop conversion Created dedicated landing pages for each program (Adults, Kids, Women's, Muay Thai, Competition Team) Developed conversion tracking infrastructure to measure and optimize every touchpoint Complete Marketing Strategy Development Conducted competitive analysis of 15+ martial arts academies across the Salt Lake City area Developed comprehensive content strategy covering SEO blog content, program pages, and FAQs Created brand positioning that differentiates

Senior SEO Specialist & Marketing Strategist

pizzaparty-zio-giovanni.com • Tiempo completo

Feb 2025 - Present • 1 yr 3 mos

The ChallengePizza Party Zio Giovanni is an authentic Italian mobile pizza catering company serving Sydney's events market—weddings, birthdays, corporate functions, and private gatherings. When I came on board, they had a beautiful service but virtually no digital presence. Their website was invisible in search results, buried on page 5+ for critical keywords. They were getting minimal organic traffic and relying heavily on word-of-mouth and expensive paid advertising to generate bookings.The Sydney catering market is brutally competitive, with hundreds of mobile pizza vendors fighting for the same searches. They needed someone who could build a complete digital marketing infrastructure from scratch—not just surface-level SEO, but a comprehensive strategy that would establish them as the go-to choice for mobile woodfired pizza catering in Sydney.Measurable Results DeliveredOrganic Search Performance (6-Month Transformation)Traffic & Visibility Growth: Organic clicks increased by 323% — from 122 clicks to 517 clicks (6-month comparison) Impressions surged by 78% — from 11.6K to 20.6K impressions Click-through rate improved by 127% — from 1.1% to 2.5%, significantly outperforming industry averages Search rankings climbed 30 positions — average position improved from 44.1 to 14.2 What This Actually Means: These aren't vanity metrics. Every click represents a potential customer actively searching for mobile pizza catering in Sydney. A 323% increase in organic clicks means Pizza Party Zio Giovanni is now being found by hundreds of qualified prospects who were previously booking competitors. The CTR improvement from 1.1% to 2.5% proves our listings are compelling enough to earn clicks even when not in position #1.Strategic SEO ImplementationLocal SEO Dominance: Established Pizza Party Zio Giovanni as a visible player in the Sydney mobile catering market Optimized for high-intent keywords: "mobile pizza catering Sydney," "woodfired pizza catering," "pizza truck catering,