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Sarah G
@sarah_gabillia
Influencer Marketing and Social Media Strategy Expert
Reino Unido
Inglés
Sobre mí
Influencer marketing, social media, and brand strategy expert with 15+ years’ experience helping global brands deliver campaigns that drive results. I specialise in influencer strategy, campaign planning, creator briefs, social strategy and content, with deep expertise across TikTok and Instagram and experience across YouTube. Combining cultural insight, platform expertise and commercial thinking, I stay ahead of industry trends to create effective strategies, optimise performance and deliver meaningful measurement, reporting and ROI.
Habilidades
Sarah G
desconectado •
Revisa mis servicios
Gestión de influencers
I will plan and manage your influencer campaign end to end
Estrategia e investigación
I will create a results driven influencer marketing strategy
Experiencia laboral
Influencer Marketing Manager/Growth Manager
Ziva
Jun 2026 - Present • 3 mos
My remit within this role is driving influencer marketing and growth for Ziva, with the goal of building a well-known brand and generating cost-effective app installs at scale. My role spans strategy through to hands-on execution, identifying the right channels, audiences and opportunities to drive measurable growth. Influencer marketing is a core pillar, from developing the creator strategy and selecting talent to activation, measurement and optimisation. I also test new channels and innovative approaches, using performance insights to continually improve effectiveness and ROI.
Marketing & Talent Manager
Sandra Reynolds Agency
Nov 2025 - May 2026 • 6 mos
Leading the development and growth of a new influencer talent management division, building the strategy, processes and commercial foundations needed to scale successfully. My role spanned creator recruitment, talent partnerships, campaign delivery and growth strategy, ensuring creators and brands were matched effectively to deliver successful long-term partnerships. I also oversaw marketing, performance measurement and operational development, using data and market insights to identify opportunities, improve effectiveness and drive sustainable growth.
Influencer Director
WPP Media
Jan 2025 - Oct 2025 • 9 mos
Leading influencer marketing strategy and delivery across five of L'Oréal's largest brands, translating global direction into locally relevant creator campaigns that drive measurable business impact. My role combined strategic planning with hands-on oversight of campaign delivery, innovation, measurement and optimisation, while using performance insights to identify growth opportunities and improve results. I worked closely with senior brand stakeholders to ensure influencer activity remained commercially focused, culturally relevant and aligned with wider marketing objectives.
