Sano Chandra

Facebook Ads Campaign Setup And manage

Walton • Freelance

Apr 2025 - Present • 1 yr 5 mos

Working with Walton, we designed Facebook and Instagram advertisements that performed great. It was important for Walton to increase the number of people who will be aware of them, visit their website and become their customers. I was responsible for setting up an advertising campaign account, finding the target audience, creating the advertisements and analyzing the performance of ads. I also provided retargeting of advertisements in case users did not buy anything initially. I tested various audiences and advertisements in order to find out which combination performs the best. In addition, I optimized ad spend by spending the funds on the most efficient ads possible. As a result, Walton received the maximum possible return on investment in its ads. Every day I monitored metrics of the ads' performance and adjusted them in order to improve the results. The entire project was based on the analysis of metrics and decision-making process in numbers.

Social media manager

Manufactory Apparel • Freelance

Mar 2024 - Oct 2025 • 1 yr 7 mos

I'm a Digital Marketing Specialist with experience in Facebook and Instagram marketing․ I currently work for Manufactory Apparel‚ a high-quality contemporary fashion brand‚ where I utilize social media channels and marketing campaigns to increase brand exposure‚ reach the target audience‚ and increase sales․ The content and data-driven marketing I create help to ensure the brand has consistent growth․