Glori I

OMNISEND SHOPIFY EMAIL FLOW AND EMAIL TEMPLATE SPECIALIST

The Oodie | Oversized Wearable Blankets & Accessories • Freelance

Mar 2026 - Mar 2026 • 0 mos

As the Email Marketing Specialist for TheOodie, I designed and implemented a high converting Welcome Email Flow and custom Welcome Email Template tailored for a fast growing Shopify ecommerce brand known for oversized wearable blankets, sleepwear, and comfort focused products. The brand’s site highlights product categories like Oodie™ Originals, Sleep Tees, Dressing Gowns, and Pyjamas, making the welcome journey especially important for first time visitor conversion. Rather than using a generic first email, I created a strategic welcome experience focused on introducing the brand, building trust, and converting new subscribers into first time customers through compelling design, clear messaging, and a strong promotional call to action. Automations & Campaigns Implemented: I designed and launched a focused email marketing setup, including: • Welcome Email Flow Setup • Welcome Email Template Design • Brand Introduction & First Purchase Incentive Email • Mobile Responsive Email Layout • Conversion Focused CTA Structure Strategy & Optimization: I structured the welcome email to align with the brand’s ecommerce positioning by emphasizing: • Strong brand introduction and comfort driven messaging • Clean product focused email design • First purchase conversion strategy • Visual hierarchy for featured offers and best sellers • Mobile optimized layout for higher engagement This allowed the brand to make a strong first impression, improve subscriber engagement. Results Achieved: • Created a professional, branded welcome email experience • Improved first impression for new subscribers • Increased potential for first purchase conversions • Strengthened email design consistency with the Shopify storefront • Built a scalable foundation for future automation flows What I Managed End to End: • Welcome Flow Strategy & Setup • Email Template Design • Conversion Focused Email Copy Structure • Mobile Responsive Layout Optimization

OMNISEND SHOPIFY EMAIL MARKETING EXPERT

ShopwithFaith Store • Tiempo parcial

Jun 2025 - Oct 2025 • 4 mos

As the Omnisend & Shopify Email Marketing Specialist for ShopwithFaith Store, I planned, built, and optimized a full email marketing system focused on increasing repeat purchases, recovering abandoned carts, and growing customer lifetime value for a faith based ecommerce brand. Rather than running isolated campaigns, I implemented a complete retention and automation framework inside Omnisend that worked seamlessly with Shopify data. Automations & Campaigns Implemented: I designed and launched high performing Omnisend flows, including: • Welcome & Brand Introduction Series • Abandoned Cart Recovery Flow • Browse Abandonment Automation • Post Purchase Follow Up & Cross Sell Flow • Customer Reactivation Campaigns • Promotional & Holiday Sales Campaigns Strategy & Optimization: I structured advanced segmentation based on: • Customer purchase behavior • Order value & frequency • Product interest & browsing activity • New vs returning customers This allowed me to deliver highly personalized messaging that aligned with the brand’s mission while driving conversions. Results Achieved: • Increased abandoned cart recovery rate by 30%+ • Improved repeat customer purchase rate by 35% • Boosted email driven Shopify revenue by 25% • Improved email open and click through rates through copy optimization • Strengthened brand consistency across all customer touchpoints What I Managed End to End: • Omnisend Account Setup & Integration with Shopify • Email Automation Architecture • Campaign Planning & Execution • Conversion Focused Email Copywriting • A/B Testing & Performance Optimization • Deliverability & List Hygiene • Analytics, Reporting & Revenue Tracking

BREVO (SENDINBLUE) EMAIL MARKETING EXPERT

ScentClean Laundry & Dry Cleaning Services • Tiempo completo

Jan 2025 - Aug 2025 • 7 mos

I partnered with ScentClean Laundry to design a customer retention email system using Brevo (Sendinblue) to increase repeat service bookings and subscription plans. I created: Service Reminder Flows Membership Subscription Campaigns Referral Incentive Emails Review Request Automation Reactivation Campaigns Results achieved: ✔ 52% increase in repeat bookings ✔ 33% increase in monthly subscription signups ✔ 29% growth in referral based customers ✔ Improved customer retention rate by 40% I also improved domain authentication (SPF, DKIM, DMARC), boosting deliverability and reducing spam placement.