Sanchita Pal

Graphic Designer, WordPress Developer & Marketing Specialist

Hi-Force Hydraulic Tools • Tiempo completo

Dec 2024 - Present • 1 yr 10 mos

Currently working as a Graphic Designer, WordPress Developer, and Marketing Specialist at Hi-Force, a UK-based designer, manufacturer, and supplier of hydraulic tools serving industries including oil & gas, petrochemical, construction, and heavy engineering worldwide. Responsible for WordPress website development and maintenance, designing visual and branded content, and managing email marketing campaigns to support the company's digital presence and lead generation. Brings together design, technical WordPress skills, and marketing strategy to support a global industrial brand across multiple regions and market sectors.

Marketing Executive and Wordpress Website Developer

Zomi Wealth • Tiempo completo

Dec 2021 - Dec 2024 • 3 yrs

Led marketing strategy across 7 subsidiary brands for a UK-based wealth management company, managing digital growth on LinkedIn, TikTok, Instagram, and Facebook while delivering investor-facing assets for high-net-worth individuals in the UK financial sector. Designed, developed, and maintained 6+ websites, implementing technical SEO improvements to enhance UX, performance, and conversion rates. Built and executed email funnels and weekly newsletters via Mailchimp, driving investor outreach with above-benchmark open and click-through rates. Produced and distributed SEO-optimised blog content and podcast episodes across Spotify, Apple Podcasts, YouTube, and Amazon Music. Analysed campaign performance via Google Analytics and Meta Business Suite, delivering monthly insights.

Marketing Executive | WordPress Website Developer

Kontar Beauty Training Center • Tiempo completo

Dec 2019 - Dec 2023 • 4 yrs

Designed, developed, and maintained 3 e-commerce websites with responsive design, fast load speeds, and seamless UX, implementing SEO best practices that secured first or second-page Google rankings for competitive keywords. Developed and executed a comprehensive digital marketing strategy covering SEO, Google Ads, social media marketing, and email campaigns to drive lead generation and course enrolments. Managed and grew Facebook, Instagram, and TikTok channels through targeted ad campaigns. Planned, optimised, and reported on Google Ads campaigns to drive qualified traffic and maximise ROI, supported by performance analysis via Google Analytics.