Sana

UI/UX Lead Designer

Electronic Arts • Freelance

Oct 2025 - Present • 7 mos

As a UI/UX Lead Designer, you are responsible for shaping the overall user experience and interface design strategy of digital products. You lead the design team, ensure consistency across platforms, and create user-centered solutions that align with business goals. Key Responsibilities: Lead and manage the UI/UX design team, providing guidance, feedback, and mentorship Define and implement design strategies that enhance user experience and engagement Conduct user research, usability testing, and competitor analysis to inform design decisions Create wireframes, prototypes, user flows, and high-fidelity UI designs Ensure consistency through design systems, style guides, and brand guidelines Collaborate closely with product managers, developers, and stakeholders Improve product usability, accessibility, and overall customer satisfaction Stay updated with the latest design trends, tools, and technologies Review and approve design deliverables to maintain high-quality standards Optimize user journeys to increase conversions and business growth Skills & Expertise: Strong knowledge of UX principles and UI design standards Expertise in tools like Figma, Adobe XD, Sketch, etc. Leadership and team management skills Problem-solving and critical thinking Understanding of responsive design and usability best practices