Samakinde S

Lead Squarespace Developer Conversion Specialist

Freelance Web Designer • Freelance

Apr 2018 - Present • 8 yrs 4 mos

Served as the lead architect for end-to-end Squarespace web design and search engine optimization (SEO) campaigns, managing full site development from conceptual wireframes to high-performing live launches. Maintained a 100% project success rate by focusing entirely on conversion rate optimization (CRO), user experience (UX) engineering, and measurable business growth for clients globally. Key Work Milestones & Direct Business Impact: Conversion Engineering: Rebuilt and restructured outdated, underperforming business websites, resulting in an average 35% increase in online inquiries, customer sign-ups, and booking completions within the first 60 days post-launch. E-commerce Revenue Generation: Designed and deployed highly optimized online storefronts, implementing frictionless product navigation, custom cart layouts, and secure payment gateways that directly accelerated client store revenue and lowered cart abandonment rates. Technical SEO Frameworks: Executed deep, comprehensive on-page SEO strategies, including clean URL structures, strategic meta descriptions, schema markup, and Google Search Console indexing that lifted organic keyword rankings to page 1 and boosted search traffic by an average of 45%. Mobile Responsiveness & Speed: Wrote custom CSS and optimized heavy media elements to guarantee lightning-fast page loading speeds and flawless responsive functionality across all mobile and desktop viewports. By combining psychological design frameworks with strict technical standards, I ensured that every past project did not just function as an aesthetic portfolio piece, but operated as a highly profitable digital asset that generated continuous inbound leads and sales for the business.