
Samuel K
Booktok Promoter
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Book Marketing Strategist & BookTok Campaign Manager
Freelancer
Sep 2021 - Present • 5 yrs
Spearheaded digital marketing, BookTok video promotions, and social media campaigns for self-published indie authors, publishers, and Amazon KDP sellers targeting the USA market. Key Achievements & Responsibilities: Developed viral BookTok and short-form video advertising strategies across TikTok, Instagram Reels, and YouTube Shorts, driving targeted traffic to Amazon KDP book listings. Formulated genre-specific hook strategies, visual aesthetic concepts, and trope-based angles to boost reader engagement and Kindle Unlimited downloads. Conducted keyword, hashtag, and competitor research to position books at the top of relevant social media search feeds. Collaborated closely with authors across fiction (Romance, Fantasy, Thrillers) and non-fiction to optimize blurbs, book packaging, and cross-platform promotional copy.