Sam Cesar
Performance and Growth Marketing Specialist
Habilidades
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Porfolio
Experiencia laboral
Performance Marketing Manager
KYBER • Freelance
Jul 2026 - Present • 3 mos
Manage approximately $200K in monthly paid media spend on Google Ads and Meta Ads. Direct campaign strategy, budget allocation, pacing, and optimization across the two client accounts. Build custom performance dashboards and use AI-assisted workflows to support campaign analysis and reporting.
Growth Marketing Specialist
Rypstick Golf • Freelance
Jun 2025 - Aug 2026 • 1 yr 2 mos
Managed approximately $20K in monthly advertising spend across Google Ads and Meta Ads, with additional campaign testing on TikTok. Led paid media for physical golf products and digital training programs, focusing on return on ad spend (ROAS), customer acquisition cost (CAC), and revenue efficiency. Tested user-generated content, video, static, and carousel creative; coordinated offers, landing pages, and promotions with founders, creatives, and developers. Implemented and maintained GA4, Google Tag Manager, and conversion tracking to support accurate attribution.
Performance Marketing Manager
Space Auto • Tiempo completo
Jan 2023 - Jun 2025 • 2 yrs 5 mos
Led Google Ads, Meta Ads, and YouTube strategy for 20+ client accounts, managing $90K+ in monthly ad spend across multi-location and franchise businesses. Served as the primary client contact for performance and strategy, aligning campaigns with business goals, budgets, and growth targets. Built campaign account structures, conversion tracking, and creative strategies from the ground up.