Samantha W

Sr. Content Marketing Manager

sticky • Tiempo completo

Aug 2025 - Present • 1 yr 1 mo

Lead content strategy and hands-on execution for a B2B SaaS company, working across content, brand messaging, SEO, product marketing, sales enablement, websites, campaigns, email, social, webinars, and events. I translate complex payments and ecommerce topics into clear, buyer-focused content, from technical articles and long-form resources to website copy, campaign messaging, presentations, and sales materials. I also led content, messaging, SEO, and much of the visual design for a major website redesign and migration. My work has contributed to $5.8M in new revenue and 63% pipeline growth, while the website project was followed by a 50% increase in traffic and 45% increase in inbound opportunities.

Content & Design Marketing Manager

Flxpoint • Tiempo completo

Jan 2025 - Sep 2025 • 8 mos

Owned content strategy and hands-on execution for a B2B ecommerce SaaS company, translating complex multichannel commerce and operations topics into clear, useful content for prospects and customers. I worked across content strategy, SEO, messaging, customer stories, website content, sales enablement, design, video, and campaign assets. I partnered with subject matter experts and cross-functional teams to develop content around product capabilities, customer challenges, and industry trends, while using search and audience insights to guide what we created. My work included developing end-to-end customer case studies from raw interviews through final web, video, and downloadable assets. I also built repeatable content formats and workflows that helped the team create and repurpose content more efficiently.

Sr. Content & Design Marketing Manager

Ottimate • Tiempo completo

Jan 2023 - Dec 2024 • 1 yr 11 mos

Led content and design marketing for a growing FinTech SaaS company, earning a promotion within my first year to lead a newly formed content team. My work spanned content strategy, brand positioning and messaging, SEO, thought leadership, website content, sales enablement, product marketing, design, and integrated campaigns. I co-led the company’s rebrand from Plate IQ to Ottimate, helping shape positioning, messaging, voice and tone, creative direction, and rollout across customer touchpoints. I also built SEO-driven content programs using audience research, search intent, and keyword strategy, while managing writers and editing complex, multi-contributor projects into cohesive resources. During my tenure, organic traffic increased 35% and inbound revenue increased 25%. The rebrand contributed to 95% pipeline growth in the six months following launch.