Alexis G

Advising Director of Marketing & Development

Sea Otter Savvy • Freelance

Mar 2026 - Present • 7 mos

• Lead marketing, development, and growth strategy for a women-led, scientist-run 501(c)(3) featured by National Geographic, Netflix, Smithsonian Magazine, NYT, and BBC, and the only organization in the world solely dedicated to reducing human-caused disturbance to sea otters • Build fundraising and donor infrastructure, including grant pipeline development, ecommerce strategy, and recurring giving platforms; secured a $60K grant from the Wildlife Conservation Network's Sea Otter Fund • Build and manage Sea Otter Savvy's official merchandise storefront and branded site on Bonfire Pro, including shop, donation, partnership, team, catalog, news, and viewing guidelines pages, plus a Sea Otter Awareness Week 2026 campaign page with an interactive viewing station map • Research and develop strategic partnerships across hospitality, optics, conservation, and outdoor recreation sectors, building corporate sponsorship tiers and designing branded outreach packages for prospective partners • Plan and produce fundraising events including silent auctions, entertainment booking, and venue coordination, drawing National Geographic photographers and the office of State Senator John Laird • Lead nonprofit compliance and transparency efforts, advancing the organization's Candid.org profile from unclaimed to Platinum seal • Expand the CAWS (Community Active Wildlife Stewards) certification program into new partner categories • Design educational program materials and digital engagement tools for K-12 school visits • Lead marketing communications strategy including editorial calendar, distribution networks, and radio outreach

Founder & Brand Director

Salt • Trabajador autónomo

Nov 2024 - Present • 1 yr 11 mos

• Founded Salt + Noelle, a conservation media studio producing wildlife photography, video, and long-form storytelling for tourism boards, conservation organizations, and brands original conservation content • Designed original product lines from concept to launch, evaluating and managing multiple POD platforms and local distributors, handling product photography, mockups, pricing, inventory, and storefront merchandising across Shopify and Etsy • Provide fractional marketing leadership, strategic planning, and revenue consulting for mission-driven organizations, covering fundraising, grant writing, ecommerce, consumer strategy, and organizational development • Own full P&L, brand identity, Squarespace web build, SEO, CRM and invoicing infrastructure, accounting systems, email marketing, affiliate program, in-house media production, and a 1M+ original image archive available for commercial licensing • Developed audience of 122,000+ readers across 190 countries and 22,000+ social followers through • Built and ran paid acquisition across Facebook, Instagram, TikTok, YouTube, Reddit, and Google, testing and optimizing creative to reach CPCs as low as $0.04 without an ad agency or outside funding • Connect conservation nonprofits with entertainment industry partners for artist collaborations, live activations, and public awareness initiatives

Associate Director of Commerce

Universal Music • Tiempo completo

Jan 2019 - Jun 2026 • 7 yrs 5 mos

• Led global digital release operations and cross-functional systems for UMG's catalog and distributed labels, reporting to SVP of Commerce • Managed 3,500+ editorial pitches and catalog campaigns while overseeing digital delivery for 1,200+ releases across major artists including The Beatles, Nirvana, Sleep Token, and Olivia Dean • Built an editorial pitch pipeline of interconnected Monday.com boards and SharePoint documentation, covering international PM intake, metadata review and QC, post-launch placement monitoring, and editorial pitching, including writing press, genre, and mood pitches for DSP placement and featuring • Managed partner relationships and content requests across DSPs for catalog and frontline artists, coordinating social content rollouts and owning platform-specific copy, partner timing, and delivery QC across 429+ social activations and 750+ partner requests • Oversaw catalog commerce operations for Spinefarm Records and international artists without US frontline labels; ran production QC and digital delivery across UMG's full catalog, distributed labels, and Everything2Everyone roster • Built workflow systems that cut delivery timelines by 50% and metadata errors by 95% • Tracked releases throughout supply chain across multiple proprietary UMG systems, managing XML review, delivery QC, catalog migrations, and Apple Motion artwork deployment through final partner delivery • Owned affiliate program revenue and attribution across Apple and Amazon via Partnerize and Linkfire, building monthly reporting systems and driving marketing adoption of tracking tokens • Provided operational support for DSP partnerships, coordinating release delivery, editorial pitching, and listening sessions for the commerce team's DSP relationship leads