
Saleha Akter
Full funnel google ads PPC specialist
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Google Ads Manager
Lead Generation for Contractors | Plumbing, HVAC, Roofing, Concrete, etc Leads | Local Businesses • Freelance
Feb 2026 - Present • 6 mos
Google Ads Manager Lead Generation for Contractors | Plumbing, HVAC, Roofing, Concrete & Local Businesses. Successfully managed and optimized Google Ads campaigns for local service contractors in industries such as plumbing, HVAC, roofing, towing, auto detailing, moving, legal services etc. Results (Feb – Jun 2026): 1. Generated 2890+ clicks from search campaigns 2. Received 391 phone calls directly from google ads 3. Achieved 387 conversions within a $6,815 total ad spend 4. Maintained CPC under $17.61 What I handled: 1. Landing page audit with actionable optimization recommendations 2. Advanced keyword research with strategic match type selection 3. Search term report analysis for performance insights and refinement 4. Proactive negative keyword management from day one to minimize wasted ad spend 5. In-market audience targeting and remarketing strategy 6. Quality Score improvement through ongoing optimization 7. High-converting ad copy creation with continuous A/B testing 8. Ad extensions (callout, sitelink, location, structured snippet etc.) setup 9. Responsive Search Ads (RSA) optimization for improved performance 10. Bid strategy implementation and smart budget optimization 11. Conversion tracking setup for calls and form submissions 12. Google Tag Manager integration and configuration 13. Landing page audit with actionable optimization recommendations 14. Ad extensions (callout, sitelink, location, structured snippet etc.) setup 15. Daily monitoring, bid adjustment and optimization My goal isn't to waste your ad spend. It's to generate high quality leads and calls that help grow your business and maximize your return on ad spend (ROAS).