
Ayaka
Native Japanese Marketer for Localization That Sells
Habilidades

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Experiencia laboral
Marketing Manager in Hong-Kong and Korea
japan • Tiempo completo
Dec 2023 - Present • 2 yrs 9 mos
Leading marketing strategy and ad budget across a portfolio of haircare brands for the Hong Kong and Korea markets, within the global strategy team of a Japan-based consumer goods company. - Own advertising strategy and budget across 5 brands - Built agency and vendor systems so campaigns run smoothly without day-to-day oversight - Led the repositioning of a stagnating brand in the Hong Kong market, improving awareness and reversing a sales slump - Partnered with a research firm to design a custom survey methodology for underserved APAC markets, turning thin data into purchase-intent and repeat-rate forecasts that guided ad spend decisions - Traveled for market visits and in-person alignment with local distributors and agencies - Managed multiple concurrent projects, communicating daily in English with overseas partners