Minu

Social Media Marketing Manager

Daraz • Freelance

Jan 2022 - Present • 4 yrs 8 mos

Currently serving as a Social Media Marketing Manager at Daraz with 4+ years of professional experience in digital marketing, brand positioning, and performance-driven growth strategies. Over the years, I have successfully led end-to-end social media operations, developed high-impact content strategies, and executed data-backed campaigns that significantly increased brand visibility, engagement, and conversions. Key Contributions: • Spearheaded strategic social media campaigns across multiple platforms • Drove consistent audience growth and engagement through performance marketing • Managed paid advertising campaigns with measurable ROI • Leveraged analytics and insights to optimize campaign performance • Ensured strong brand consistency and premium visual positioning • Collaborated cross-functionally with marketing and creative teams 🏆 Honored as Employee of the Year for 3 consecutive years in recognition of leadership, innovation, and outstanding performance. I specialize in building powerful digital brand presence, scaling audience engagement, and delivering measurable business results through strategic execution and creative excellence.