
rumisah
Digital Marketing Specialist SEO, Paid Ads, Email Marketing
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Digital Marketing Executive
Creative Agency • Freelance
Jun 2026 - Jul 2026 • 1 mo
Key Responsibilities & Achievements: Targeted Lead Generation: Designed and executed high-converting Facebook Lead Generation campaigns to capture qualified prospects and actively drive growth for the sales funnel. End-to-End Ad Management: Managed comprehensive Facebook Ad campaigns, including deep audience research and the creation of Custom & Lookalike audiences. Continuously optimized campaigns to significantly lower the Cost Per Lead (CPL). Email Automation & Nurturing: Developed and deployed automated email marketing funnels (using tools like Mailchimp/Klaviyo) to nurture captured leads. Created tailored Welcome Series, follow-up sequences, and promotional offers to convert cold leads into paying customers. A/B Testing & Optimization: Conducted extensive A/B testing on ad creatives, ad copy, and email subject lines. This data-driven approach successfully maximized Ad Click-Through Rates (CTR) and Email Open Rates. Data Tracking & Reporting: Implemented Facebook Pixel and Conversions API (CAPI) to ensure highly accurate data tracking. Provided clients with transparent, detailed reports focusing on Return on Ad Spend (ROAS) and overall lead quality.