Ahmed

Sr. Performance Marketing Specialist

Real Estate Marketing 🚀 for Developers & Institutional Investors • Tiempo completo

Jun 2025 - Present • 1 yr 1 mo

Wallfort Properties is a leading luxury real estate developer offering residential properties valued between AED 100K–8M, targeting HNI/NRI investors across the UAE, Saudi Arabia, and Qatar. Reporting to the Head of Sales, I lead performance marketing and digital acquisition for a high-ticket property portfolio. Key Responsibilities: Developed and scaled Meta and Google Ads strategies targeting GCC-based HNI/NRI investors. Managed AED 54K+ monthly ad spend across 13 concurrent Meta and Google Ads campaigns. Implemented GA4, Google Tag Manager, and Meta Conversions API for end-to-end conversion tracking and attribution. Built Meta Instant Forms with budget qualifiers, RERA-aware campaign workflows, and WhatsApp CRM automation to improve lead quality. Key Achievements: Generated 6,417 qualified HNI/NRI leads, contributing to AED 27M+ (USD 7.3M+) in attributed property GMV at an average AED 9.4 CPL. Managed and optimized the CRM marketing-to-sales funnel, supporting 240 CRM-recorded property sales with a 3.75% lead-to-sale conversion rate. Reduced CPL by approximately 58% below the Meta GCC real estate benchmark through continuous A/B testing, audience optimization, and creative refinement. Earned a 100/100 Meta Opportunity Score while improving lead quality and campaign efficiency.

Performance Marketing Manager

Hospitality Labs • Tiempo completo

Jan 2023 - Jun 2025 • 2 yrs 5 mos

This company is active in luxury hospitality and operates high-end hotels targeting GCC and NRI guests for direct bookings. Reporting to the General Manager and handling digital performance for direct-booking revenue, I was responsible for: - Managing Meta Ads campaigns for luxury hotel targeting UAE/KSA/Qatar NRI guests - Optimizing landing pages and instant forms for direct booking generation - Executing A/B testing on Arabic-localized creatives and WhatsApp automation flows - Tracking and analyzing booking funnels using GA4 and Meta Conversions API Main achievements: - Delivered AED 14.6K+ direct booking revenue with 78 confirmed bookings from 1,667 leads at AED 1.1 CPL - Achieved 4.7% booking conversion rate with 68% guests from UAE/KSA/Qatar — perfect 100/100 Meta Opportunity Score - Reduced cost per booking by 45% while maintaining luxury brand positioning through funnel optimization