Rishab yadav

3 to 5 years work experience

Upwork • Freelance

Sep 2023 - Present • 2 yrs 11 mos

•Skill level: Strong grasp of design fundamentals — typography, colour theory, composition, and visual hierarchy. Comfortable creating logo suites (primary mark, secondary mark, icon, wordmark) and basic brand guideline documents without close supervision. • Tools: Proficient in Adobe Illustrator and Photoshop, often with working knowledge of Figma or Canva for collaborative work; may have started exploring motion or 3D branding elements. • Portfolio: A solid collection of completed brand identity projects across a few industries, with before/after case studies and client testimonials showing range and consistency. • Process: Has a repeatable design process — discovery/questionnaire, mood boards, concept sketches, revisions, final delivery — rather than jumping straight to execution. • Client management: Can run a full client engagement independently: scoping the project, presenting concepts, handling feedback rounds, and delivering final files (vector formats, color variations, usage guidelines). • Specialization: Often beginning to focus on a niche — e.g., startups, food & beverage, wellness brands — rather than general design work. • Rates: Charges mid-tier pricing, above beginner “logo mill” rates but below what a senior brand strategist or agency-level designer commands. • Growth areas: Still developing in areas like full brand strategy (positioning, messaging), managing larger multi-deliverable projects (packaging, web, print collateral), or building a team/subcontractor network.