Roberto Moyeda
I turn ideas into engaging content
Habilidades

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Porfolio
Experiencia laboral
Creative Strategist | Content Lead
Company • Tiempo completo
Nov 2025 - Present • 9 mos
Creative Strategy & Advertising: Developed and coordinated creative assets for digital advertising campaigns, working closely with leadership to define monthly design and communication needs. Team Leadership & Creative Direction: Hired and managed an animator, setting creative guidelines, priorities, and workflows to ensure consistency and timely delivery of visual content. Strategic Collaboration: Worked directly with leadership to review, refine, and validate creative concepts, contributing to the early development of the marketing department. Brand Content Strategy: Built content strategies defining formats, publishing frequency, and creative direction aligned with brand growth and marketing objectives.
Creative Strategist | Content & Growth Lead
Agency • Freelance
Jul 2025 - Present • 1 yr 1 mo
Campaign Content & Growth Strategy: Grew social media accounts by +1,100% (1.1K to 12K followers) through viral Facebook content strategies that generated qualified leads and converted them into paying customers. Client Management & Communication: Handled client communication, content adjustments, and crisis management. Developed briefs to ensure brand alignment, voice consistency, and strategic clarity. Team Coordination & Production: Coordinated content production and supervised a graphic designer, ensuring efficient execution and high-quality creative output. Business-Driven Content Strategy: Translated campaign strategies into high-impact content aligned with target audiences, contributing to a +121% revenue increase for a client in 2 months. Brand Identity Development: Built brand identities from scratch, defining cohesive visual systems and positioning for clear and recognizable brand presence.
Social Media Growth Strategist
Self Employed • Tiempo parcial
Sep 2020 - Present • 5 yrs 11 mos
Social Media Growth & Content Strategy: Achieved organic growth across TikTok and Instagram accounts using trend-based content strategies, viral hooks, and original creative ideas. Increased TikTok followers by +1,162% (8K to 101K) and Instagram by +900% (800 to 8K) in 6 months through optimized content for reach and engagement. Brand Building & Personal Positioning: Defined and developed a cohesive personal brand identity, including communication guidelines and strategic positioning for collaborations and external partnerships. Strategic Partnerships & Negotiation: Secured and managed partnerships with venues, event organizers, and brands, negotiating favorable conditions and building long-term relationships. Events & Production Management: Coordinated agreements with venues and event stakeholders to ensure optimal conditions for executions and brand activations.