MD RIFAT RAHMAN

Meta Ads Expert

Zaifa Corporation • Freelance

Jan 2025 - Feb 2026 • 1 yr 1 mo

One of my clients approached me when his business was going through a very difficult phase. He was consistently running Meta Ads, but the campaigns were generating high costs per result and very low returns. The cost per purchase was increasing, performance was unstable, and continuing the business with paid ads was becoming financially stressful. He had already tried different strategies but was unable to identify the core problems inside his Facebook Ads Manager. After placing order on fiverr, I conducted a detailed audit of his Meta Ads account. I identified several key issues including improper campaign structure, weak audience segmentation, poor conversion tracking setup, and lack of a clear funnel strategy. The Meta Pixel data was not being utilized properly, which prevented the algorithm from optimizing effectively. I explained clearly where the faults were, why the campaigns were underperforming, and what needed to be fixed. Instead of rushing into scaling, I focused on rebuilding the account structure, refining audience targeting, improving ad creatives, and allowing the algorithm to re-learn with proper data signals. Gradually, the cost per result decreased, conversion rates improved, and the campaigns became stable and scalable. What was once a struggling ad account turned into a profitable and structured Meta Ads system. Client was highly satisfied with the consistent performance and long-term growth strategy. My approach is always focused on clarity, structure, and sustainable results — not short-term experiments.

Google Ads Specialist

Al Ummah Metal • Freelance

Aug 2025 - Dec 2025 • 4 mos

I started working with a Dubai-based Steel Fabrication Company as their Google Ads expert through Fiverr. My objective was not just to run ads, but to build a structured lead generation system capable of consistently bringing qualified project inquiries. Before launching any Google Ads campaigns, I conducted a detailed audit of their website and landing pages. Since service businesses depend heavily on lead quality, I focused on improving the lead page structure, strengthening call-to-action placement, adding trust elements, and optimizing the overall conversion rate (CRO). I refined the messaging to clearly present their fabrication capabilities, certifications, and project experience to decision-makers and contractors. On the Google Ads side, I built a well-structured PPC framework targeting high-intent commercial keywords related to steel fabrication services. I segmented campaigns by service type and location to ensure precise targeting within their operational areas in the UAE. I implemented accurate conversion tracking for form submissions and phone calls, allowing data-driven bidding and measurable performance improvements. Instead of driving broad traffic, I focused on capturing users actively searching for fabrication solutions. My ongoing optimization included search term analysis, negative keyword refinement, bid adjustments, and improving ad relevance to reduce cost per lead while increasing inquiry quality. The result was a more stable and predictable lead flow, improved conversion performance, and a scalable Google Ads structure designed for long-term growth. My approach combines PPC strategy, conversion optimization, and structured data analysis to help service-based businesses grow sustainably.