
Renata
Google Meta Ads Specialist
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Porfolio
Experiencia laboral
Overseas Performance Marketing Manager
Wezonet • Tiempo completo
May 2016 - Oct 2026 • 10 yrs 5 mos
Managed and optimized international digital advertising campaigns across Google Ads, Meta Ads, and Microsoft Advertising, supporting clients in ecommerce, lead generation, mobile apps, and other industries. Key Responsibilities & Achievements: - Led and supervised a performance marketing team, overseeing campaign execution, optimization, and performance reviews. - Managed international paid media campaigns across multiple markets, focusing on CPA, CPL, ROAS, conversion rates, and budget efficiency. - Directly managed and supervised over $1 million in cumulative Meta Ads spending throughout my career. - Conducted advertising account audits, analyzed campaign performance, and identified opportunities to reduce wasted spend. - Developed audience targeting, keyword strategies, bidding approaches, and creative testing plans. - Worked with creative and technical teams to improve ad creatives, landing pages, and conversion tracking. - Produced data-driven performance reports, optimization recommendations, and advertising strategies for clients. - Implemented budget monitoring and quality-control processes to reduce operational risks and prevent overspending. Core Expertise:Google Ads, Meta Ads, Microsoft Ads, PPC Audits, Performance Marketing, Lead Generation, Conversion Tracking, Marketing Analytics, and Campaign Optimization.