
rex michael
ai video editor
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AI Narrative Content Creator (Veo3 | ElevenLabs | Kling UGC | Runway) | Modern Story Ads
KFC • Freelance
May 2024 - Jan 2025 • 8 mos
Good — the story is solid, but right now it reads like a **tool list**, not a **result-driven case study**. Clients don’t care what you used first — they care what it *did*. I’ve rebuilt it into something **human, smooth, and keyword-rich without sounding like spam**: --- I recently joined a creative advertising team to produce an emotional brand campaign for a local coffee company. The goal wasn’t just to create another video — it was to create something people could actually feel. As an AI video creator, I focused on building a story around the journey from farm to cup. This wasn’t just AI video creation — it was about using cinematic AI video and storytelling to connect with the audience on a deeper level. I started with Midjourney and advanced AI image generation to craft warm, sunrise visuals that captured the authenticity of the coffee farms. Through careful prompt engineering and AI image editing, I refined every detail to make the scenes feel natural and immersive. From there, I moved into AI video generation using tools like Runway and Veo 3 to bring the visuals to life. The result was smooth, realistic motion — from the subtle movement of the environment to the steam rising naturally from a fresh cup of coffee. To add a human touch, I incorporated UGC-style visuals using Kling AI, showing real emotion through a smiling farmer. This helped ground the cinematic elements in authenticity. For the audio, I used ElevenLabs for AI voice generation, creating a deep, calming voiceover that matched the emotional tone of the story. Combined with professional video editing and production, I carefully paced each scene to align with the music and maintain strong emotional engagement. The final result was more than just a promotional video — it became a high-converting AI video ad and brand storytelling piece designed for social media video ads, including TikTok ads, Instagram Reels, and YouTube Shorts.