
Raza Dm
GoHighLevel Expert AI Automation and CRM Architect
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GoHighLevel (GHL) Expert | AI Automation & CRM Architect
Marketing
Jan 2026 - Present • 6 mos
As a lead GoHighLevel (GHL) Architect and Performance Marketer, I was responsible for transforming manual lead generation processes into autonomous revenue ecosystems for international B2B and service-based clients. My core focus was building scalable, data-driven systems that capture leads, nurture them, and close appointments without human intervention. Key Responsibilities & Achievements: • GHL Infrastructure: Engineered end-to-end CRM pipelines, automated missed-call text-back systems, and multi-channel follow-up sequences (SMS/Email/WhatsApp). • AI Integration: Deployed and trained conversational AI chatbots to pre-qualify inbound traffic 24/7, significantly reducing the sales team's manual workload. • Performance Ads: Managed Meta (Facebook/IG) and TikTok ad campaigns. Executed A/B split testing to lower Customer Acquisition Cost (CAC) and maximize ROAS. • Funnel & Web Architecture: Designed high-converting landing pages and sales funnels, seamlessly integrated with booking calendars and Stripe payment gateways. • Agency Scaling: Streamlined client onboarding by developing custom, niche-specific GHL Snapshots (for realtors, dental clinics, etc.). I bridge the gap between marketing and technology, ensuring every ad dollar spent is tracked, nurtured, and converted into predictable revenue.