Rawan Osama

mediabuyer

Nov 2025 - Present • 11 mos

Managing full-funnel performance marketing campaigns across Meta, Google Ads, TikTok, and Snapchat for e-commerce and service brands in the KSA market. Key responsibilities and achievements include: Planning, launching, and optimizing paid media budgets to drive high ROAS and lower CPA/CPL across 8+ client accounts. Setting up and managing tracking setups integrated with Salla (Meta Pixel, CAPI, GA4) for accurate event attribution. Conducting continuous A/B testing on creatives, hooks, and audience segmentation to identify top performers and scale efficiently. Managing lead generation campaigns using qualifying questions and custom audience exclusions to improve lead quality. Generated over SAR 400K in tracked revenue across e-commerce clients with consistent 3-6x ROAS.

mediabuyer

Sep 2025 - Nov 2025 • 2 mos

Executed high-intensity paid ad campaigns for major events and short-term promotions under tight timelines. Key responsibilities and achievements: Planned and executed performance campaigns across paid social platforms to maximize ticket sales and attendance. Drove rapid audience growth and high-conversion lead generation specifically tailored for events. Optimized ad spend in real time to capture high-intent users during peak promotional periods.Executed high-intensity paid ad campaigns for major events and short-term promotions under tight timelines. Key responsibilities and achievements: Planned and executed performance campaigns across paid social platforms to maximize ticket sales and attendance. Drove rapid audience growth and high-conversion lead generation specifically tailored for events. Optimized ad spend in real time to capture high-intent users during peak promotional periods.

mediabuyer

Feb 2024 - Sep 2025 • 1 yr 7 mos

Owned end-to-end campaign management from initial setup and creative testing to performance analytics and reporting. Key responsibilities and achievements: Managed multi-channel ad campaigns across Meta, Google, Snapchat, and TikTok to scale client account performance. Conducted extensive A/B testing on ad creatives, hooks, and landing pages to improve CTR and overall conversion rates. Collaborated closely with creative teams to align ad assets with platform best practices and target audience behavior. Tracked performance KPIs and continuously optimized campaign structure to lower CPA and boost ROAS.Owned end-to-end campaign management from initial setup and creative testing to performance analytics and reporting. Key responsibilities and achievements: Managed multi-channel ad campaigns across Meta, Google, Snapchat, and TikTok to scale client account performance. Conducted extensive A/B testing on ad creatives, hooks, and landing pages to improve CTR and overall conversion rates. Collaborated closely with creative teams to align ad assets with platform best practices and target audience behavior. Tracked performance KPIs and continuously optimized campaign structure to lower CPA and boost ROAS.