Rashi Umapathi

Content Writer

Freelance writer • Freelance

Apr 2024 - Present • 2 yrs 2 mos

- Working with multiple companies to develop and execute content strategies aligned with business goals. - Created high-quality blogs, website copy, and social media content optimized for SEO, AEO, and GEO. - Helped brands improve visibility and rank on LLM-powered search and AI tools by structuring content for clarity, intent, and authority. - Planned content calendars and ensured consistent brand messaging across channels. - Optimized content for search intent, readability, and conversions, driving sustainable organic growth.

Marketing Executive

Freelancing Career • Freelance

Jun 2024 - Sep 2024 • 3 mos

- Created and executed content strategies across social media, blogs, and website pages, driving consistent brand messaging and audience growth. - Wrote and published high-quality blog content, increasing website traffic from 300 to nearly 1,500 daily visits through SEO-focused writing. - Developed social media content and copy, growing followers by 1K+ through consistent posting and audience engagement. - Crafted content for ABM campaigns, achieving 70% and 89% response rates and contributing to increased software signups. - Boosted brand visibility through content-led online promotion, announcements, and community engagement. - Optimized, updated, and cleaned existing blog content to improve readability, SEO performance, and overall website quality.

Marketing Associate

Raga AI • Freelance

Jan 2024 - Apr 2024 • 3 mos

- Coordinated content creation, writing, and scheduling across multiple LinkedIn and Twitter (X) accounts, ensuring consistent brand voice, audience engagement, and growth. - Led social media content planning, including content calendars, post ideation, and performance-based optimization to improve reach and engagement. - Wrote and ghostwrote social media content for founders and brand accounts, aligning messaging with brand positioning and thought leadership goals. - Contributed to website copy planning, collaborating with marketing and product teams to structure clear, value-driven messaging for key web pages.