Randy M

Agency Owner

Exo Agency

Feb 2021 - Present • 5 yrs 6 mos

• Overseeing the strategic direction and daily operations of a digital marketing agency catering to SMBs and Enterprises throughout North America. • Developing and implementing comprehensive digital marketing strategies tailored to clients' needs and objectives. • Managing a team of marketing professionals to deliver high-quality services including SEO, PPC, Mobile & Website Development, and more. • Building and maintaining strong client relationships, serving as the primary point of contact for key accounts. • Staying updated on industry trends and advancements to ensure the agency remains at the forefront of digital marketing innovation. • Analyzing campaign performance metrics and providing actionable insights to optimize client ROI. • Cultivating new business opportunities through networking, referrals, and proactive outreach efforts. • Ensuring compliance with industry regulations and ethical standards in all marketing activities. • Upholding the agency's reputation for excellence and integrity in service delivery.

Digital Marketing Manager

Skybox Security

Dec 2017 - Feb 2021 • 3 yrs 2 mos

• Create landing pages and update new content on the website CMS, ensuring best practices. • Manage SEO, SEM, display advertising, ABM advertising, and retargeting programs to increase organic traffic and visibility. • Work with internal teams to scope project requirements and act as a liaison for SEO, SEM, analytics, content marketing, and creative services. • Ensure content is translated and localized to address each market’s specific requirements. • Drive special assignments such as the buildout of new microsites, web launches and working with vendors, while hitting all deadlines and improving efficiency. • Working knowledge of HTML, CSS, and JavaScript development and constraints. • Solid knowledge of website analytics tools (e.g., Google Analytics, SEMRush, Sprout, HotJar & more) • Create reports measuring website analytics and implement analytical tracking on landing pages when needed to C-levels and directors.

Campaign Specialist

Google

Jan 2016 - Dec 2017 • 1 yr 11 mos

• Prioritize and deliver outstanding customer service, troubleshooting and resolving issues from sales teams and Google's advertisers. • Manage sales and customer inquiries by live chat, tickets, and other channels. • Work directly with large advertisers as well as internal sales teams. • Contribute to the development of internal products. • Work with the internal Google Analytics platform to help track clients KPI’s and placements. • Create and modify Search, Display, Video, Shopping and Remarketing campaigns inside Adwords.