Rala

Brand Designer

Freelancing Career • Freelance

Oct 2019 - Present • 6 yrs 7 mos

Lead Brand Designer & Creative Strategist | Okeanos® — Made From Stone™ For the past 6+ years, I have served as the primary creative architect for the "Made From Stone" global brand. I specialize in bridging high-end art direction with sustainable innovation, overseeing the visual identity from its inception to its current global market leadership. Key Achievements & Expertise: Strategic Brand Foundation: Developed and scaled the complete visual identity for Okeanos, managing thousands of materials across digital and physical touchpoints. Smart Packaging Innovation: Conceptualized and implemented the proprietary QR Badge system on global packaging to educate consumers on stone-based sustainability. Large-Scale Event Design: Directed and designed immersive exhibition stands and marketing collateral for international COP climate festivals. 360° Digital Growth: Lead all social media design strategy (LinkedIn, Instagram) and advertising materials, including banners, prints, and high-impact digital campaigns. My "Freelancing Career" is built on this foundation of high-level brand direction, bringing the same precision required by global sustainability leaders to every client project I undertake.

Art Director

McCann • Tiempo completo

Oct 2013 - Apr 2016 • 2 yrs 6 mos

As an Art Director at McCann, I led the creative strategy and visual execution for a prestigious portfolio of global Tier-1 brands. I specialized in bridging high-level brand concepts with technical design rigor. Key Achievements & Impact: Mastercard Visual Lead: Directed the visual architecture for multiple Mastercard campaigns. I was responsible for the entire visual execution, from initial creative ideation to the design of all marketing materials, banners, and digital assets, ensuring the brand’s global "Priceless" identity was maintained across every touchpoint. Julius Meinl Creative Lead: Personally assigned to manage the Julius Meinl account. I engineered the core brand concept defining their modern identity today, directing the visual narrative for high-end catalogs and global marketing collateral. Polisano Account Win: Led the creative pitch that secured the Polisano account, followed by the end-to-end art direction of all marketing materials and flagship advertising video campaigns. L'Oréal (Maybelline) Multimedia: Directed the creative concept and video presentation for a major new product launch, focusing on luxury aesthetic and consumer engagement. Global Portfolio Excellence: Provided strategic art direction for world-renowned clients including Vodafone, Nestle, MetLife, KFC, and Pizza Hut, delivering market-leading visuals under tight global standards. I bring this same "Big Agency" standard and elite brand-thinking to every packaging and label project, ensuring my clients' products command premium market authority.