Raju Bepari

Google Ads Enhanced Conversion & Server-Side Tracking Specialist

Jun 2026 - Present • 1 mo

I help businesses set up and fix Google Ads conversion tracking, enhanced conversions, GA4 events, Google Tag Manager, and server-side tracking. My work includes purchase tracking, lead tracking, form submissions, booking events, phone calls, dynamic value tracking, transaction ID setup, Conversion Linker setup, and GCLID/GBRAID/WBRAID checks. I also troubleshoot issues such as Google Ads conversions not showing, enhanced conversions not working, GTM tags not firing, GA4 events missing, duplicate conversions, wrong value or currency, and server-side tracking issues. Tools used: Google Ads, GA4, Google Tag Manager, Server-Side GTM, Tag Assistant, GTM Preview, and GA4 DebugView.

GA4, Google Ads, Meta Pixel & CAPI Tracking Specialist

May 2022 - Present • 4 yrs 2 mos

I help businesses build complete conversion tracking systems across GA4, Google Tag Manager, Google Ads, Meta Pixel, Facebook Conversion API, and server-side tracking. My work includes fixing missing conversions, duplicate events, broken purchase tracking, lead tracking, form tracking, call tracking, booking tracking, ecommerce tracking, and unreliable ad platform reporting. I audit the full tracking flow from website actions to GTM, GA4, Google Ads, Meta Pixel, and CAPI to make sure important user actions are tracked correctly. Tools used: GA4, GTM, Google Ads, Meta Events Manager, Meta Pixel, Facebook CAPI, Server-Side GTM, and Tag Assistant.

Meta Pixel, Facebook CAPI & Ecommerce Tracking Specialist

Feb 2022 - Present • 4 yrs 5 mos

I help ecommerce and lead generation businesses set up and fix Meta Pixel, Facebook Conversion API, Google Tag Manager, server-side tracking, and GA4 ecommerce tracking. My work includes PageView, ViewContent, AddToCart, InitiateCheckout, Purchase, Lead, Contact, form submission, and custom event tracking. I also set up browser and server event deduplication, fbp/fbc tracking, Meta click ID tracking, customer data mapping, Event Match Quality improvement, and Facebook dynamic catalog event tracking. Tools used: Meta Events Manager, Meta Pixel, Facebook CAPI, GTM, Server-Side GTM, GA4, Shopify, WooCommerce, and WordPress.