Rachael Maxim

Social Media Manager

Social Avenue Platform • Freelance

May 2026 - Jun 2026 • 1 mo

Glow & Grace Skincare struggled with inconsistent posting, low audience engagement, slow response times to customer inquiries, and limited brand visibility across social media platforms. These challenges affected customer trust, online growth, and sales opportunities. As the Social Media Manager, I developed a content strategy, created engaging posts, managed a consistent posting schedule, responded promptly to messages and comments, and monitored analytics to improve content performance. I also identified audience trends and optimized campaigns to increase reach and engagement. As a result, the brand achieved a more consistent online presence, stronger customer relationships, higher engagement rates, improved brand awareness, and a growing community of loyal followers. My strategic management allowed the business owner to focus on product development while maintaining an active, professional, and results driven social media presence. Skills Social Media Management Content Strategy Content Creation Community Management Audience Engagement Social Media Marketing Analytics & Reporting Instagram Marketing Facebook Marketing Content Planning Virtual Assistance