Rachael A

Email Marketing and Klaviyo

Mindful Massage by Julie • Freelance

Mar 2024 - Aug 2025 • 1 yr 5 mos

Julie’s account had a different problem. The list was there, but email was not contributing as much revenue as it could, engagement was low, and there was no clear structure around segmentation or personalized customer journeys. I started by looking at how subscribers were entering the account and what happened after they joined. I separated audiences based on their relationship with the brand, including first-time buyers, repeat customers and VIP customers, then built messaging around those differences rather than treating the whole list as one audience. I also worked on the customer journeys after purchase and during the buying process. Post-purchase emails were used for product guidance, reviews and relevant upsells, while abandoned-cart and browse-recovery sequences were built around bringing interested customers back. VIP and nurture sequences gave higher-value customers a different experience. The campaign side became more consistent as well. I introduced a stronger sending structure, tested subject lines, CTAs and send times, and used more visual and storytelling elements where they made sense. I also worked on list growth through opt-in forms, giveaways and SMS opt-ins. Within 60 days, email revenue increased by 20%, attributed revenue grew from 28% to 36% of total sales, and average open rates increased from 40% to 65%. The project also produced significant subscriber growth.

Course Marketer | Online Course Promoter

KanCan • Freelance

Oct 2024 - Jun 2025 • 8 mos

I help course creators promote and market their online courses to get more students and build a strong learning community. I focus on reaching the right audience and making sure your course gets the attention it deserves. I promote your course through social media platforms, community groups, and online learning spaces where your target audience is active. I create engaging posts, short videos, and clear messages that highlight the value of your course. I also monitor performance, respond to inquiries, and help keep your audience interested and connected. My goal is to turn your course into something people trust, talk about, and recommend. Let’s work together to grow your course and make it a success!

Klaviyo and Email Marketing

Best Teeth Whitening Kits, Strips, Toothpaste, Powder & Toothbrushes – SNOW® Oral Care • Freelance

May 2024 - Dec 2024 • 7 mos

SNOW Whitening came to me with an email program that had a lot of potential but was not making full use of the customer data already available in Shopify and Klaviyo. The first thing I did was go through the account to understand what was already there and where the gaps were. The abandoned cart flow, for example, was recovering only about 2% of lost sales, while the post-purchase experience had no real upsell or cross-sell path. Their campaigns also relied heavily on broad discounts, which was not a great fit for a premium oral-care brand. On top of that, deliverability needed attention, with SPF/DKIM issues and shared-IP sending contributing to emails landing in spam or promotions. Once I understood the account, I worked through the technical and marketing sides together. I fixed the SPF, DKIM and DMARC setup, moved the account to a dedicated IP and warmed the domain. I also connected the Shopify purchase data more closely with the email strategy so customer behavior could actually influence what people received. From there, I rebuilt parts of the customer journey. Cart abandoners were treated differently based on purchase value, previous buyers were given relevant upsell and cross-sell recommendations, and inactive subscribers were moved into a win-back sequence. Campaigns were also segmented rather than sending the same message to everyone. One of the campaigns I worked on was the launch of the Teeth Whitening Booster Gel. Existing Whitening Kit customers received messaging based on what they already owned, while inactive subscribers received a different version of the launch campaign. That campaign generated $18,000 in first-week sales, 183% above forecast. Another A/B test comparing a discount-led message with a dentist-approved positioning produced a 15% higher CTR for the latter. The wider account also improved across several important numbers: open rates increased from 18% to 34%, deliverability improved from 70% to 94%