Caseley B

Senior Graphic Designer

ESPN • Tiempo completo

Apr 2022 - May 2025 • 3 yrs 1 mo

– 2× Emmy-nominated for typography and motion graphics, for visual layout, communication, and design relating to NBA broadcasts, including flagship properties such as NBA Countdown, the NBA Playoffs, and the NBA Finals. – Served as Lead Designer for live and studio productions, comprising 1000+ hours of live television and broadcasting experience at a senior level, working both in the control room with large dedicated teams, or in a remote capacity, including working directly with Art Directors and Creative directors, proprietary studios and third-party studios to produce digital and broadcast content. – Operated as Show Manager for live and studio productions reaching 4M +viewers weekly, responsible for the creation of training and guide materials, responsible for a knowledge base of both proprietary and openly accessible software, assuming direct leadership over digital and broadcast programming, including productions ESPN FC, Top Rank boxing, and UFC Deportes. – Established and maintained visual and communication consistency with sponsorships, comprised on both in-house and third-party media properties and components, responsible for directly communicating sponsorship style, implementation, and goals to both team members and share holders. – Partnered with global media organizations — FIFA, NBA, NFL, Meta, Google — to execute design needs across flagship broadcast and digital properties, including in-app representation on both in-house and third property platforms such as Meta, Google, and ESPN.com. – Led and organized distribution teams of 10 + individuals remotely for over 3 years, contributing to viewership increases of up to 41% versus prior years through content produced and distributed on multiple networks. Responsible for the onboarding and continued training of team members, troubleshooting, and proactive creative direction to facilitate design needs.