Qamar

Head of Digital Marketing and Ecommerce

Health Mart UAE • Tiempo completo

Feb 2025 - Dec 2025 • 10 mos

Led the complete digital and ecommerce transformation of Health Mart, taking ownership of SEO, ecommerce growth, marketplaces, and performance marketing. Key Contributions & Results ✅ Drove a full-funnel digital strategy across Ecommerce, branding, paid ads, SEO, and content marketing to revive an underperforming Shopify-based project. ✅ Executed a complete Shopify optimization + Ecommerce SEO overhaul, targeting commercial and transactional intent to accelerate revenue-driving visibility. ✅ Implemented a robust Local SEO and content marketing framework, improving authority, credibility, and cross-channel discoverability. ✅ Elevated the project from not ranking in the top 100 to securing 4th position in organic market share within the medical equipment niche. ✅ Achieved an 840% surge in organic traffic, with the majority coming from high-intent queries that directly contribute to sales. ✅ Built content and entity-based SEO signals strong enough to rank across Google, ChatGPT, Perplexity, and Gemini, expanding search presence beyond traditional SERPs. ✅ Strengthened brand visibility through cohesive social media, paid ads, and performance-driven creative campaigns that aligned with growth KPIs. ✅ Established a scalable, data-backed content system that continues to support long-term organic growth and market authority. Outcome This role resulted in a sustainable, long-term growth engine for Health Mart. The project moved from low visibility and weak traction to strong organic presence, AI search visibility, and consistent ecommerce growth across owned and marketplace channels. The strategies implemented continue to support scalable traffic, authority, and revenue growth.

Search Engine Optimization Specialist

Gilani Mobility • Tiempo completo

Feb 2024 - Jan 2025 • 11 mos

Transforming a startup into an industry leader in the competitive UAE mobility niche, I spearheaded Gilani Mobility’s digital growth from new player to dominance, surpassing legacy brands with 15+ years in the market. Led end-to-end Digital Marketing strategy, technical optimization, and cross-functional alignment to drive 5400% organic traffic growth (290 → 16,000/month) and 1,001% lead surge, capturing 34% market share within 14 months. Key Contributions & Achievements: ✅ Digital Growth & Market Leadership • Scaled organic visibility from 290 to 16,000 monthly sessions, achieving #1 rankings for 3,000+ keywords, outranking government and competitor sites. • Drove 34% brand market share in UAE/Gulf, outperforming entrenched competitors with leaner resources. ✅ Technical SEO & Website Optimization • Revamped site architecture, improving speed, indexing, and multilingual support (English/Arabic). • Partnered with E-Commerce to embed SEO into product upload workflows, training non-technical teams for sustained best practices. • Launched and optimized service pages & PLPs, identifying a “goldmine” conversion opportunity through iterative testing. ✅ Content Strategy & Authority Building • Pioneered niche-specific content marketing in MENA, earning backlinks from competitors and niche leaders, elevating domain authority. • Deployed data-driven content plans that positioned Gilani as a topical expert, surpassing decade-old brands in SERPs. ✅ Local SEO & Hyperlocal Dominance • Optimized Google Business Profile (GBP), reported competitor spam, and built local citations, boosting local foot traffic. ✅ Performance Marketing & CRM Integration • Produced Google Ads (Search, PMax, Shopping, and Display), resolving merchant center compliance hurdles for gray-area products like Wheelchairs. • Aligned SEO with CRM automation to track lead sources and attribute offline conversions.

Search Engine Optimization Team Lead

Systems Limited • Tiempo completo

Oct 2017 - Jan 2023 • 5 yrs 3 mos

As the SEO Team Lead at Systems Limited, I have the unique opportunity to work with world-class clients and their 9-figure traffic websites, providing a diverse and dynamic range of projects to tackle. In this role, I lead a talented team of SEO specialists Daily Duties for My Current Job: • Conducting in-depth SEO analysis and writing presales • Client onboarding and assisting the team in creating and implementing growth SEO strategies • Planning projects and tracking team progress to meet deadlines and resourcing needs • Generating content marketing deliverables including infographics, surveys, and blog posts • Brainstorming content topics for B2B and B2C industries • Supporting the content team to create high-quality content for products and client projects • Assisting the development team to prepare flawless websites • Supporting the design team to generate creatives for projects • Editing content deliverables to match the clients' style and brand voice • Leading a team of 10 senior SEO analysts as a SEO lead Key Responsibilities: • Keyword research to select the best keywords • Developing content strategies and assisting writers in designing content • Building a link-building strategy and acquiring backlinks • Identifying technical SEO issues • Conducting a comprehensive competitor analysis to identify opportunities • E-commerce SEO and Shopify SEO • Conducting SEO audits including on-page, off-page, and technical SEO audits • Identifying key opportunities for optimization • Conducting keyword research • Content marketing and conversion optimization • Landing page optimization