Hasan

Business Operations & Digital Marketing Manager

Kids R Kids Learning Academies, Texas, US

Aug 2025 - Present • 10 mos

- Manage Google Ads & Meta Ads for four Kids ‘R’ Kids locations, optimizing campaigns for enrolment leads and achieving a 4x-6x ROAS across seasonal and evergreen campaigns. - Lead the SEO strategy and on-page optimization for all four centre websites, improving visibility on Google Maps and local searches (“preschool near me,” “childcare in McKinney,” etc.). - Oversee website content updates and local landing pages using WordPress (Divi builder), ensuring consistent branding, UX, and conversion flow. - Implement GTM-based tracking for GA4, Meta Pixel, and form conversions to measure lead quality and campaign attribution. - Collaborate with centre directors to launch local promotions, seasonal offers, and community posts aligned with Google Business and Meta engagement trends. - Regularly benchmark against competitors like Primrose, Kiddie Academy, and Goddard Schools using Auction Insights and Localo metrics.

Digital Strategy & Marketing Automation Consultant

PingSecure – Security & Technology Solutions (UAE / KSA Market)

Jun 2025 - Present • 1 yr

- Established digital marketing and automation systems for PingSecure’s B2B cybersecurity division, targeting SMBs in the UAE and KSA. - Developed and automated lead pipelines using n8n (integrating LinkedIn, Google Sheets, and email triggers). - Designed GTM-based event tracking for contact forms, demo requests, and ad-based funnels. - Executed SEO optimization and keyword mapping across cybersecurity, surveillance, and access control niches. - Deployed outreach workflows using Clay and PhantomBuster for prospect enrichment and LinkedIn campaign automation.

E-commerce & Performance Marketing Lead

SkinCentrick – Skincare Brand (Shopify) - Murphy, Texas, United States

Aug 2024 - Present • 1 yr 10 mos

- Spearheading full-funnel e-commerce marketing for SkinCentrick.com and go.skincentrick.com, driving customer acquisition and repeat sales via Google & Meta Ads. - Optimized Shopify theme (Sense 15.4.0) for conversions with high-performing CTAs, improved product page UX, and trust elements. - Implemented GTM event tracking for checkout funnel, add-to-cart, and subscription actions; integrated GA4 + Meta Pixel + Klaviyo for automation. - Managing SEO and content strategy with focus on skincare keyword clusters (“anti-aging serum, ”acne repair,” etc.), improving organic traffic by +130% in 60 days. - Building automation systems for influencer outreach, affiliate lead scraping, and abandoned-cart recovery. - Leading Shopify Dev Dashboard integration for custom app setup and data automation.