
John
Delivering Messages That Convert, Engage and Drive Results
Habilidades

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Porfolio
Experiencia laboral
Digital Communications & Outreach Specialist
Elevate Construction • Tiempo parcial
Jan 2026 - Present • 4 mos
Designed high-conversion SMS & email content for product launches, promos, and customer follow-ups. Built automated sequences that moved prospects from cold lead to warm buyer. Reduced unsubscribe rate by 25% through personalized messaging and targeted lists. Managed list hygiene, verification, segmentation, and proper audience targeting. Provided clients with detailed analytics reports showing opens, clicks, and conversion insights.
Bulk Email & SMS Campaign Manager
Connect Academy Trust • Freelance
Dec 2025 - Present • 5 mos
Executed large-scale bulk SMS blasts (20,000–500,000+ sends) using Twilio, SendGrid & Mailgun. Assisted brands with promotional messages, event updates, and customer engagement campaigns. Achieved 98% SMS delivery success rate using carrier-compliant routing and clean sender IDs. Developed cold email outreach strategies for lead-gen clients across the US, UK & Canada. Generated measurable results: higher click-through rates, stronger engagement, and better ROI.
Email Marketing & SMS Automation Specialist
BrightPath Consulting LLC • Tiempo completo
May 2024 - Present • 2 yrs
Managed and executed 500+ bulk SMS and email marketing campaigns for small and medium businesses. Achieved up to 45% open rates on cold email campaigns using segmentation and A/B testing. Built automated email & SMS workflows using Mailchimp, Klaviyo, and ActiveCampaign. Improved client deliverability by 30% through list cleaning, SMTP optimization, and compliance setup. Coordinated marketing funnels that generated consistent leads and boosted conversions for clients.