
Neel R
Google Shopping ads
Habilidades

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Experiencia laboral
Google Shopping Ads Specialist
Fiverr • Freelance
Dec 2021 - Present • 4 yrs 10 mos
Worked on Google Shopping Ads campaigns to help e-commerce businesses improve product visibility, attract relevant shoppers, and optimize advertising performance. Focused on campaign setup, product feed optimization, conversion tracking, and data-driven strategies to support sales growth. Responsibilities included: Setting up and optimizing Google Shopping campaigns for e-commerce stores. Configuring Standard Shopping and Performance Max campaigns based on business goals. Optimizing Google Merchant Center product feeds, including titles, descriptions, product categories, and attributes. Reviewing product disapprovals and identifying feed errors that could affect product visibility. Implementing Google Ads conversion tracking using Google Tag Manager and Google Analytics 4 where required. Monitoring campaign performance, including impressions, clicks, CTR, CPC, conversions, conversion value, and ROAS. Reviewing search terms, product performance, bidding strategies, and budget allocation to identify optimization opportunities. Analyzing campaign data to reduce inefficient ad spend and improve traffic quality. Troubleshooting tracking discrepancies and campaign delivery issues. Providing performance insights and practical recommendations to support ongoing campaign improvement. My approach combines accurate tracking, relevant product data, structured campaigns, and continuous performance analysis to help e-commerce businesses make informed advertising decisions.