Asad

Paid Digital Marketing and Analytics Expert ( Google and Meta )

SPPC Digital

Jul 2023 - Present • 3 yrs 1 mo

• Designed, implemented, and managed high-performing Google Ads and Facebook Ads campaigns, driving measurable traffic, conversions, and ROI increases. • Developed and executed end-to-end conversion tracking systems using Google Tag Manager, ensuring accurate data collection and reporting. • Integrated server-side tracking solutions to enhance data security and improve tracking accuracy for advanced analytics setups. • Delivered actionable insights through custom Looker Studio dashboards, enabling clients to monitor performance metrics in real-time. • Enhanced website analytics by implementing Google Analytics configurations tailored to the client’s unique business goals. • Collaborated with cross-functional teams to develop data-driven strategies that aligned with client objectives and achieved measurable growth. Key Achievements: • Increased campaign ROI by 3x to 7x within 6 months. • Successfully implemented server-side tracking for 70+ clients, improving data accuracy to 95–99%. • Reduced ad spend waste by optimizing campaigns, saving clients' budgets.

Google ads Conversion tracking, Google analytics and Facebook pixel specialist

https://cursedfragrances.co.uk/ • Freelance

Jul 2025 - Aug 2025 • 1 mo

Rebuilt and optimized a complete tracking infrastructure for a business facing inaccurate conversion data across Google and Meta Ads. Within just 3 days, I identified critical tracking gaps and implemented a server-side tracking solution using Meta CAPI, along with a fully restructured Google Tag Manager and GA4 setup. Key achievements: • Fixed inaccurate and missing conversion tracking issues • Implemented Meta Conversion API (server-side tracking) for improved data reliability • Reconfigured GA4 and GTM setup to ensure proper event tracking • Aligned tracking across Google Ads & Meta Ads for better attribution • Delivered a comprehensive report outlining setup, fixes, and future recommendations Result: Significantly improved tracking accuracy, enabling better optimization and more reliable data for scaling ad campaigns.

Advertising Analytics & Conversion Tracking

Fiverr Freelancers (Buyer and Seller)

May 2022 - Jan 2025 • 2 yrs 8 mos

Top Rated Seller on Fiverr providing highly professional Voice Over and video content for Brands, and Businesses stretching across more then 30 countries