Isuru Chinthaka

Assistant Manager - Branding & Digital Marketing

Trade Promoters Limited Sri Lanka • Tiempo completo

Jun 2021 - Jul 2026 • 5 yrs 1 mo

Trade Promoters Limited (TPL) & Electrify Maldives (EMPL) Managed branding and digital marketing initiatives across Sri Lanka and the Maldives, supporting brand development, product promotion, customer engagement, and business growth. Key Responsibilities & Achievements Developed and implemented integrated digital marketing strategies tailored to the Sri Lankan and Maldivian markets. Planned and managed digital advertising campaigns across Meta, Google, and LinkedIn to support brand awareness, audience engagement, and lead generation. Played a key role in launching LOVOL heavy machinery and equipment in Sri Lanka, supporting product marketing, brand communication, and promotional activities. Contributed to the launch of Tonino Lamborghini Golf Carts in the Maldives, supporting brand positioning and market introduction. Led and contributed to corporate website planning and revamping, focusing on content optimization, user experience, and brand consistency. Developed localized content and marketing communications while maintaining consistent brand identities across both markets. Coordinated product promotions, exhibitions, corporate presentations, campaign materials, and staff engagement initiatives. Conducted market research and collaborated with internal teams to align marketing activities with business objectives. Core Expertise Brand Strategy & Development | Digital Marketing | Paid Advertising | Product Launches | B2B Marketing | Content Strategy | Corporate Branding | Website Planning | Marketing Communications | Lead Generation I combine strategic thinking, creative execution, and commercial awareness to help businesses build stronger brands, introduce products to new markets, and improve their digital presence.