Petra N.

Production Designer

Gratsy • Tiempo completo

Mar 2026 - Present • 7 mos

-Handle large-format and custom print production for experiential marketing campaigns, including photo op walls (up to 8x10 ft), food truck wraps, and custom dimensional builds -Contribute packaging production support alongside primary large-format work -Provide cross-functional support beyond core scope, presentation decks, Photoshop assistance, and strategic input in client meetings

Freelance Packaging & Brand Designer

Behance • Freelance

Jan 2020 - Present • 6 yrs 9 mos

-Packaging and brand identity design for CPG, beauty, food and beverage, and pet product clients, from concept through print-ready production files -Licensed brand adaptation work, including One Piece -Selected direct clients: Hamel's Dog Treats (rebrand led to sellout and expansion into 55+ retail stores), Bon Chocolatiers, Mulli-Can

Art Director

Coast Products • Tiempo completo

Feb 2019 - Aug 2024 • 5 yrs 6 mos

• Collaborating closely with the VP of Marketing, Creative Director, and a small team of Senior and Art Directors, my primary focus is to create high-quality on brand marketing assets like catalogs, packaging, and instruction manuals. The on brand materials are targeted towards our retailers: The Home Depot, Lowe’s, ACE Hardware, Walmart, Menards, O’Reilly Auto Parts, Canadian Tire, and other prominent national and international stores • In the year 2023 I covered the creation of over 90 assets • Designed the visual appearance of new products entering the market, incorporating various innovative features • Updated packaging to make it more appealing to consumers • Revamped instruction sheets into modern quick start guides • Renewed the look of our mini catalogs as well as the employees' business cards • Directed photoshoots to complement the launch of new products • In 2022 I innovated a line of packaging for 10 new on the market work lights along with creating 164+ branded assets • Conceptualized and created on-brand artwork for 120+ branded print/packaging projects in 2021 • Covered over 110+ package types like clamshells/packs, vending boxes, gift boxes, and display boxes in 2020 • Performed bi-annual store visits for trend spotting • Generated dielines for specific packages and prepared files for print production