Pedro L

Senior Data & Marketing Performance Consultant

Able.digital • Tiempo parcial

Sep 2025 - Present • 8 mos

• Lead strategic performance initiatives across global teams (US, Brazil, Canada, and India), translating data into executive-level decision frameworks. • Designed ROI-driven acquisition strategies, optimizing customer acquisition cost (CAC), conversion rates, and campaign profitability. • Built analytical models and executive dashboards (Power BI, SQL, Excel) focused on revenue growth, efficiency, and capital allocation. • Structured scalable outbound systems integrating segmentation, automation, and performance forecasting. • Partnered with leadership to align marketing investments with financial targets and growth strategy. Key Results: • Improved campaign capital efficiency through segmentation and performance modeling. • Enabled leadership with data-backed decision-making, increasing visibility into ROI and growth drivers.ty into ROI and growth drivers.

Founder | Performance & Business Intelligence Consultant

BIITS • Tiempo parcial

Feb 2016 - Present • 10 yrs 3 mos

• Delivered financial and operational performance diagnostics for small and mid-sized businesses. • Led cost optimization and margin improvement initiatives, translating data into actionable executive insights. • Designed performance dashboards and financial visibility frameworks to support strategic decision making. • Structured KPI governance models integrating revenue, margin, and operational efficiency. • Mentored teams in adopting data-driven performance management practices. Key Results: • Generated measurable margin improvements through cost dispersion analysis and process restructuring. • Increased executive visibility into EBITDA drivers and operational risk areas.

Data & Cost Analyst

Zamp - Burger King, Popeyes, Starbucks and Subway Brasil • Tiempo completo

May 2023 - Aug 2025 • 2 yrs 3 mos

• Led nationwide cost and margin performance analysis across multi-brand food operations. • Structured CMV dispersion diagnostics and financial visibility models impacting EBITDA. • Designed integrated dashboards (Power BI, SQL, BigQuery) supporting executive decision-making. • Partnered with finance, logistics, and field operations to align performance with profitability targets. • Key Results: • Reduced CMV dispersion by R$ 1.5M in one quarter, directly improving EBITDA. • Supported fraud detection and cost optimization initiatives with measurable financial impact.